Minimum Bids at Yahoo Search Marketing Now a Thing of the Past


I broke the news last night with my Search Engine Land post named Minimum Bids In Yahoo About To Change. In short, the Yahoo Search Marketing search network will no longer have a fixed minimum bid of $0.10.

It now has a quality metric:

(1) Value - the number of bidders and their bid amounts in a particular keyword market (2) Quality - the relevance of keywords, or how frequently users click on the ads associated with them relative to competing ads

What surprises me the most is some of the forum reaction towards this news. We have threads at WebmasterWorld, Search Engine Watch Forums and DigitalPoint Forums and all seem somewhat positive. Here is a quote:

Good News! Thank you for the update Pete.

But some are not 100% excited about this:

interesting which direction it will go. I bet for most keywords it will go up.

When Google launched this, most advertisers were very upset. In fact, many are still very upset. The attitude of advertisers here can make the biggest difference. Those advertisers that embrace the change and prepare for it will win big. Those that don't can see themselves spending a lot of money they don't need to.

Forum discussion at WebmasterWorld, Search Engine Watch Forums and DigitalPoint Forums.

Previous story: IM-NY To Host Charity Event During SES New York



02/27/2008 04:07 pm

You "broke the news"? Yahoo sent out an email to it's advertisers yesterday. I received two before your post went up. I would hardly say that you "broke the news."

Barry Schwartz

02/27/2008 04:27 pm

Sorry, I was prepped early and my post was live before the emails went out and before even Yahoo's post. It didn't mean for it to say "i was the first," more that Yahoo wanted the news to break at 7pm (EST) - so we helped with that.

blog comments powered by Disqus