More importantly does anyone care? You obtain the number one ranking on msn, do you have a huge spike in traffic. No

Concentrate on Google folks.

Microsoft sends plenty of traffic. It just depends on the vertical. It's worth watching the process for many of us. I am presently getting more traffic from Microsoft than from Yahoo!.

From what I've seen in the SERPs for my industry, Microsoft has started placing WAY too much emphasis on keywords in the domain. The company I work for is the clear leader in the industry, but our site went from the number one position on our core two word phrase to the second page. After a little investigation, it turned out that our domain was the only domain in the top 40 results that did not contain one or both of the words in the search query. In fact, relevancy is so poor for this particular query that one of our thin lead generation sites, that happens to contain the search query in the domain name, is outranking our primary company site.