Todd Malicoat - stuntdubl.com - Hook Combinations for Successful Linkbaiting

Shows a photo of B-Real of Cypress Hill (I am able to call it out before anyone - all those years of listening to Cypress Hill payoff)

95 Thesis - Cluetrain.com
Read it
Markets are conversations
it is social media b4 there was social media

some Linkbait will bomb (Todd is rolling and zipping through slides)

2 Step Process
1. Target distribution channel - get people's attention
2. Target (link markets) webmasters - keep their attention

Distribution Channels
blogs
email

Hooks
news hook
attack hook
resource hook
sex hook
picture/video hook
incentive hook
resource hook
contrary hook
humor hook
ego hook

How to combine these? - the 1 + 2 Punch

Example: Interview = Ego Hook + Resource Hook - an example by Graywolf

Example: Humor + Picture + Resource = icanhascheezburger.com and LOLcatz.com

Editoriasl = Attack or Contrary Hook + News Hook = Bill O'Reily and Stephan Colbert (real life)

Has a list of link types but my fingers cant keep up. Check out the presentation

Digg Tips
- know the audience
- submit crazy titles
- stretch relevancy - a new twist on an old topic is the only way to get an old topic some newy eyballs
- 8 diseases that give you super human power - great example of an extreme linkbait

How long would it take to beg for 1500+ links????
- shows yahoo results with a post Todd wrote that has 1500 links

In the end
- be real
- 2 step process
- know the hooks
- understand the audience

Andy Hagans - Domaindev.com - he is from Texas and proud

Link Bating to make Money

Rule #1
Know Thy Community
- lingo, attitude, etc. unique to each community
- Act as a normal user for a while before submitting content

How to Bait digg users
- Digg users are very sensitive to anything that even smells spammy or seo
- Most things he submits doesnt even have ads at all on it and things still get killed
How to bait Reddit Users
- Target: Politica junkies
- Topics: environment, conspiracy theories, etc.
- Tasers - seems to be a story everyday about Tasers

Delicious Users
- Target: librarians and info junkies
- Resource hook works wonders 101 xyz....
- The easiest to manually spam

Stumble Users
- target: im bored, waste my time
- make it pretty! Pics above the fold, formatting, etc - all above the fold.

Ummmm @##@# - battery is dead.

Contributed by Dave R.

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