Do you maintain any PPC campaigns? How much do you charge? A Search Engine Watch Forums thread asks this question.
Most folks that I know charge between 10-15% of the spend. Others, according to David Wallace, now charge based on hourly rate. That makes sense too.
What do you do? I'd love to find out!
Forum discussion continues at Search Engine Watch Forums.

Comments:
Gary Beal
11/12/2007 04:28 pm
Yep, 7.5-12.5 (10k = 12.5 to 50k 7.5-8.5) GaryTheScubaGuy
Jon Pape
11/12/2007 08:25 pm
If you charge a percentage of the spend do you guarantee an ROI or ROAS?
Tom Hale
12/08/2007 06:06 am
I bill a suggested monthly retainer, which is worked off at an hourly rate. The suggested retainer is based on a percentage of ad buy. -T