61% of Ad Agencies Don't Research Prospects Before Making Sales Pitch

Aug 29, 2007 - 9:49 am 5 by

An article about lack of research into sales pitches has Cre8asite Forums members reeling.

A new study by the Intelligent Business Group, a UK-based marketing think tank, provides a devastating critique of the performance of most advertising and marketing agencies ... Eighty-five percent of the survey respondents believe that the agencies pitching them do a lousy job of researching their basic business issues before making their pitch. Astonishingly, 61 percent believe that the agency did no research at all.

That's a huge number. The forums discussion wonders how much time members spend to pitch their SEO or SEM services.

Everyone says that they do research in some form or another whether to determine the industry, the type of product or service being sold, and information about competitors. Some of the participants don't generally make sales pitches at all; instead, people seeking services call them.

But this much is true:

The statistics are staggering but not unexpected. Too many people want to do their job w/o doing it.

Forum discussion continues at Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2025

Jul 3, 2025 - 10:00 am
Google Ads

New Google Ads AI Max Search Match Type

Jul 3, 2025 - 7:51 am
Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Previous Story: Google's Chief Financial Officer George Reyes to Retire