Video: Matt Cutts Warns Against Link Buying

Aug 16, 2007 • 9:39 am | comments (5) by twitter | Filed Under Google Search Engine Optimization
 

When I covered the You&A With Matt Cutts at SMX Seattle, I was only liveblogging - there was no video. But now, here's a video that confirms that Matt Cutts has said about link buying:

As you can tell, Matt confirms that link buying is not in the best interest of the user, and DigitalPoint Forums members have taken note. Interestingly, Google made a clarification yesterday that Google frowns upon excessive link exchanges because they want high quality results and not any that seem to be manipulated.

Still, forum members doubt that Google can determine if links are bought, but some people won't take the risk. They know what's at stake:

It is your site and you are free to do what you want with it. It is their search engine and they are free to include whatever sites they wish.

Forum discussion at DigitalPoint Forums.

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Comments:

Christoph

08/17/2007 07:35 am

oh well, what _shocking news_ this is... :-) I think Matt is bitching against link buying for years now, and they even put up that FormMail where competitors can denounce anyone for being bad and buying links, just to add to those tools that are out there to harm competitors on google (see also http://www.seofaststart.com/blog/google-proxy-hacking ) However, if the only links sold need to be sold by Google to be not evil, than dammit - it's all bad propaganda - and amazingly so many CutLets believe in the pray ... so this PR machine seems to work to a certain extent... whatever... the principle of rewarding someone for a favor remains, be it with $$$, EUR, Rubel, warm hugs, drinks or maybe an Ipod or a wallclock... Google cannot and will not find & punish then all... cheers,christoph

Templater

08/17/2007 10:25 am

Seems to me Google are just trying to discourage webmasters earning advertising revenue outside of the Adsense program. Sneaky...

Omad

08/17/2007 01:54 pm

Interesting, though google is full of it becuase thier striving to be more "monetize" site to impress investors and that means they will have pretty much "paid links" so the theory of better search will eventually turn to crap in thier hands. They just want you to continue to be dependant on thier 'adsense" oppressive program.

Alexander Higgins

08/17/2007 10:13 pm

Could agree more. It's ok for advertiser to purchase links on Google and the Adsense Syndication Network, but don't you dare try it or you'll get banned from there search engine. Google is the new Microsoft. Its time for the governemnent to break up there monolopy or search and advertising.

bronzy

08/19/2007 01:36 am

@roy I think Alexander meant don't dare try selling or buying links yourself or you will get banned form their{Google)search engine. I think Google seriously has a God complex.

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