Google's Updated Webmaster Guidelines Addresses Linking Practices

Jun 7, 2007 • 9:29 am | comments (3) by twitter | Filed Under Google Search Engine

With Google's updated Webmaster Guidelines which have been added to the Google Webmaster Help Center, Google has officially acknowledged statements made by Matt Cutts on paid links.

Some of the findings have been outlined in a WebmasterWorld thread.

Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such link exchanges and purchased links.

However, some find fault with that statement, especially with regards to the clause in the guidelines that encourage users to submit their sites to ODP and Yahoo! directory.

Perhaps I'd point to a post made last week by Barry which says that only quality links get included in the aforementioned directories and that may not necessarily reflect on a PageRank scale. These links are acceptable because they still pass a manual review. Submitting to directories that do not pass a manual review and accept thousands of sites for simple payment is not what Google seems to be looking for.

Discussion continues at WebmasterWorld.

Previous story: Google AdSense Disables Third Party Click Trackers



06/07/2007 03:37 pm

I like the idea that it can be interact with other tools. have to try and I will post my thoughts

Michael Martinez

06/07/2007 03:49 pm

Google has no way of knowing which directories actually use manual review but they can certainly look at who links to those directories as useful resources. One of the saddest jokes in the industry over the past year or so has been the so-called "SEO friendly" directories. Yeah, right.

robet nicholson

06/08/2007 09:02 am

I get annoyed with the joke thats the ODP, google encourages us to register sites there yet is such a long waiting list and editors not checking for duplicate entries that it has become a frustrating waste of time.

blog comments powered by Disqus