Google's Updated Webmaster Guidelines Addresses Linking Practices

Jun 7, 2007 - 9:29 am 3 by
Filed Under Google

With Google's updated Webmaster Guidelines which have been added to the Google Webmaster Help Center, Google has officially acknowledged statements made by Matt Cutts on paid links.

Some of the findings have been outlined in a WebmasterWorld thread.

Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such link exchanges and purchased links.

However, some find fault with that statement, especially with regards to the clause in the guidelines that encourage users to submit their sites to ODP and Yahoo! directory.

Perhaps I'd point to a post made last week by Barry which says that only quality links get included in the aforementioned directories and that may not necessarily reflect on a PageRank scale. These links are acceptable because they still pass a manual review. Submitting to directories that do not pass a manual review and accept thousands of sites for simple payment is not what Google seems to be looking for.

Discussion continues at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google AdSense Disables Third Party Click Trackers