Should SEO's Ask for Site Credit Links?

May 8, 2007 • 7:57 am | comments (4) by twitter Google+ | Filed Under SEM / SEO Companies

A WebmasterWorld thread revisits an old topic and debate on if SEOs should request from their clients a site credit link. You know a link that says, "services provided by Company ABC."

We covered this topic in November 2006; Should Search Engine Optimizers Request Site Credit Links? and my personal thoughts were:

I am not sure which way to go on this. I see both sides. In my opinion, I think, that it is up to the client.

As we noted, Google themselves recommend:

You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.

Quadrille recommends that if you do link your client site to yours, you should nofollow those links.

Marcia said she sees "nothing wrong with "consulting services" in the anchor text back."

Good, old, debate that will continue for a really long time.

Forum discussion at WebmasterWorld.

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05/08/2007 01:18 pm

I'm coming from a developer point of view rather than an SEO. Yet, I do ask for link backs from 'certain' client sites. I don't see a huge problem with it. Of course, like you say, I can see both sides of it. What I don't get is the description that goes with Google's "You should never have to link to an SEO". Of course if an SEO says that the client has to link for rankings then I can understand. But to me it just sounds like the description doesn't go with the title. Maybe it's just the perspective I'm looking from.

Michael Martinez

05/08/2007 04:39 pm

SEOs should be free to ask for voluntary linkbacks without criticism or rebuke from the rest of the community. To hold people to the artificial standard of NOT allowing linkbacks is simply childish and unprofessional. Google's admonition is against working with SEOs that REQUIRE linkbacks. No SEO should have to require a linkback. SEOs know that links pass value and Google is being reasonable to ask that SEOs not take advantage of their clients' ignorance of the system. Linkbacks in general are okay. Using client sites to build visibility and community trust is well established among many other industries. But SEOs should not make it a requirement. That just smacks of cheap link spam (and, frankly, I wouldn't trust an SEO who puts all his optimization into links anyway).


05/09/2007 11:05 am

*To hold people to the artificial standard of NOT allowing linkbacks is simply childish and unprofessional.* Sounds like a load of self-serving tosh, I can see absolutely no benefit for an "ordinary" site to be associated with the promotion industry, can you?

Damien Jorgensen

05/12/2007 07:35 am

I think its upto the client at the end of the day. Maybe they want the link on there?

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