Since Yahoo! Launched Panama Volume & Traffic Is Down?

Apr 26, 2007 - 7:11 am 3 by

I have received a couple emails asking me about what Yahoo! Search Marketing advertisers are noticing since the change from Overture to Panama.

Don't get me wrong, we covered it a lot at Search Engine Land but there has not been much discussion at the forums on it. Here are the reports I have found on this:

A Search Engine Watch Forums thread has feedback from four different SEMs all saying that they noticed a drop in volume from Yahoo! Search Marketing since the Panama upgrade.

For me, I think the interface is much better and the account maitenance is somewhat easier. As far as performance, we are down quite a bit from where we were pre-Panama. ROI is similar, but volume is way down.

Our volume is way down too. We are actually at the point of deciding if it's even worth my time to manage Yahoo's campaigns any longer.

I've also noticed an extreme decrease in volume.

Now is this related to the the addition of the Yahoo Panama quality score factors or Panama itself, is hard to answer. But these reports are a bit upsetting.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Screen Captures of the New Google News Results in Action