A WebmasterWorld has taken Google's first quarter earnings and has computer the revenue share of the ads sold on AdSense publishers sites. He has noted an increase in share from 77.9% share in Q1 2006 to 83.7% in Q1 2007.
Google Financial Release
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In fact, 83.7% is the highest revenue share ever recorded. The lowest recorded is 77.1% in the forth quarter of 2004.
| QTR | Publisher Revenue | Publisher Payouts | Revenue Share |
|---|---|---|---|
| Q1 2007 | 1,350,000,000 | 1,130,000,000 | 83.7% |
| Q4 2006 | 1,200,000,000 | 976,000,000 | 81.3% |
| Q3 2006 | 1,040,000,000 | 825,000,000 | 79.3% |
| Q2 2006 | 997,000,000 | 785,000,000 | 78.7% |
| Q1 2006 | 928,000,000 | 723,000,000 | 77.9% |
| Q4 2005 | 799,000,000 | 629,000,000 | 78.7% |
| Q3 2005 | 675,000,000 | 530,000,000 | 78.5% |
| Q2 2005 | 630,000,000 | 494,000,000 | 78.4% |
| Q1 2005 | 584,000,000 | 462,000,000 | 79.1% |
| Q4 2004 | 490,000,000 | 378,000,000 | 77.1% |
| Q3 2004 | 384,000,000 | 303,000,000 | 78.9% |
| Q2 2004 | 346,000,000 | 277,000,000 | 80.1% |
| Q1 2004 | 334,000,000 | 271,000,000 | 81.1% |
| Q4 2003 | 175,000,000 | 144,000,000 | 82.3% |
Google Financial Release
Of course, these are not the exact numbers AdSense publishers are seeing. Some publishers have special arrangements with Google and they earn more than normal publishers.
Forum discussion at WebmasterWorld.
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rustybrick in Google AdSense at April 23, 2007 7:58 AM
Comments (4)
Comments
Yea, I think these numbers are VERY lop sided. So many large network deals. Individual adsense is below 50% from the tests I've done.
Posted by Jeremy Luebke at April 23, 2007 10:10