Not sure about everyone else, but I hope it is not a "rollback". On February 5th my traffic from Yahoo sky rocked. One of my accounts went from 300 uniques a day to over 1,000 a day (with no greater CPC). I had terms jump from page two to page 1, 2nd overall spot... Now this account had 5 quality scores across the board, nonetheless, the recent update has helped out many SEM's who focus on testing and building strong adcopy.

It's definitely NOT a rollback as titles displayed by Yahoo! are not behaving as they did prior to the update.

Once again, some people have made assumptions that should simply not be taken seriously.

My traffic is off by 95% since changes plus the new platform destroyed my existing ad campaign. It was like Yahoo took my keywords and ads and threw them in a blender. I ended up with a whopping 292 ad groups by the time they were done "upgrading" my account. Which destroyed my campaign? Hard to tell, but amazing to watch since I am one of their oldest advertisers. I am now going to focus almost exclusively on Google. Yahoo has made my campaign useless.