Google Custom Search Engine Via Google Co-Op

Oct 24, 2006 • 7:07 am | comments (7) by twitter Google+ | Filed Under Google Search Engine

As rumored a while back, Google has launched their flavor of a Rollyo, or Eurekster or Yahoo Search Builder named Google Custom Search Engine. So why is this different? Well, it is built into the Google Co-Op, which allows you to add search refinements and annotations via topics. Also, you can easily integrate your AdSense account so that you can make money. Here is Google's check list:

(1) Specify the sites you want to include in searches.
(2) Place a search box and search results on your website.
(3) Customize the look and feel to match your website.
(4) Invite your community to contribute to the search engine.
(5) Make money from relevant ads in your search results.
(5) Learn more: FAQ and featured examples.

Here is my quick Google Custom Engine that should search only this site.

I do have the option to host a search box and search results on your own site or use the AJAX search APIs to display results but in this case I selected to host the results at Google.

How did I integrate AdSense?

I clicked on the Make Money section, added my email address associated with my AdSense account, the zip code and the last 5 digits of my phone number. Then AdSense sent me an email saying;

You are receiving this email because you recently requested access to use AdSense through In order to use AdSense features through, you'll need to give the site access to the ad code and performance information in your AdSense account. To do so, please follow this link:

I clicked on the link and was presented with:


I said yes and then success!


With this release comes a new product to allow you to easily add other sites to your search engine. It is called Google Marker; "Google Marker allows you to add and label sites in your Custom Search Engine (CSE) or in a Google topic."

There is advanced documentation here on this feature. It explains how you can collaborate with me or others to build a social search engine.

Collaboration is an optional feature for Custom Search Engines. It allows you to let other people whose expertise you trust contribute to your Custom Search Engine. You can either invite people explicitly, or allow anyone to volunteer to collaborate, with your approval. Your Custom Search Engine (CSE) can benefit not only from your hard work, but also from that of others who collaborate with you.

Forum discussion at WebmasterWorld.

Previous story: No Search Pulse Podcast This Week



10/24/2006 11:32 am

Upon checking this out, three features stood out: 1) You can exclude sites that you do not want in the results 2) You can easily do so using the Google Marker 3) Anyone can volunteer to help So we decided to throw up an experiment to encourage everyone to mark spam sites to be excluded from search results. Working together as a community we may be able to radically improve the quality of the search results (or perhaps just get in a blacklisting war?) The result is Putch -

tim finin

10/24/2006 11:59 am

I wish there were something between “anyone” and “invited individuals” for collaboration. The former opens the door to web spam, which will soon come in. The latter is too simple a model for building a large community.


10/24/2006 03:21 pm

I would love to have a Google API for this. Then we can build some serious Web 2.0 (can't believe I said that term) apps. Basically the same as the Google Search API, but the returned results use your filters. Can't be too hard to stick together, get a move on Google! ;o)

John & Paul

10/31/2006 02:42 pm

If you are interested in publicising your CSE you may want to be an early bird submitter at our CSE links directory at - your submission will include as long a description of your CSE as you wish together with relevant keyword lists, both of which you will be entitled to edit and keep up to date if you register as an Editor. You can also add new CSEs as you build them. All Editors will also have permission to rate and comment on other CSEs thereby constantly improving the overall quality of our visitors' experience. The site will officially go live on Thursday.


11/02/2006 09:17 am

Launched a video search at with Google Coop


02/16/2007 02:04 pm

Hi I tested cse too by creating a search engine for my native country which is Malta. The site is It is still in its infancy but hopefully it will become the most relevant search engine for Malta.


08/22/2007 08:32 am

You can also submit (for free) all you cse in wich is a free niche directory for custom search engines created by google coop. Submit as many cse as you like or webpages that have a coop search form. Hope to see you there..

blog comments powered by Disqus