Currently a search on Raccoon at Google.com brings back an AdWords ad from Ask.com. The ad description says, "Use the New Ask.com to find it. Save time. Search better." If you click on the title, which reads, "Raccoon" it takes you to a Smart Answer result at Ask.com for Raccoon. Of course, that Smart Answer rocks.
I am seriously impressed by this long tailed approach to marketing Ask.com. I have always wondered why search engines didn't use this approach more. Heck, bid on a ton of obscure, low priced keywords, to send traffic towards your own engine. Shopping search engines do it all the time. Travel also, heck most niche vertical engines do this. Why not the main search engines?
I am happy Ask.com is taking this approach.
Forum discussion at WebmasterWorld.