MediaPost reported a week ago about Ask.com's plans to release a new platform for their sponsored search platform. Last night a thread went up at WebmasterWorld with the new feature list.
- Improvements in cost and budget control
- New ad structure improves content management
- Streamlined UI simplifies common tasks
- More flexible reporting
- Enhanced Bulk Upload tool
And guess what, the upgrade is to take place beginning this weekend.
Forum discussion at WebmasterWorld.
Update: More details here there is a link to a "ASL 2.0 Webinar" with the launch details.