Stacy Williams who speaks often at the SES conferences started a thread at Search Engine Watch Forums asking why does Google for some queries show the same AdWords ads in Google Web search results as they do in Google Maps results and sometimes Google does not? Is it a query dependency thing? Does it have to do with having a local entry in Google Local? What is it?

I personally do not know and the Google docs don't tell us too much. Let's compare a few queries...

(1) Query Phrase: chiropractor atlanta
AdWords Results in Web Search: www.pain2wellness.com, www.balancedbodies.net, www.kindspine.com, www.LiveWellChiropractic.com, www.okunchiropractic.com, www.painandaccident.com, bluestone.chiroweb.com, www.chirodirectory.com, www.smyrnachiro.com, www.aguchiropractic.com, www.atlantapainrelief.com
AdWords Results in Map Results: www.LiveWellChiropractic.com, www.LocalChiropractors.com, www.wagnerchiropractic.com, www.sensawholesale.com
AdWords Overlap: 1 result www.LiveWellChiropractic.com

(2) Query Phrase: plumber atlanta
AdWords Results in Web Search: www.MrPlumberAtlanta.com, SuperiorPlumbing.com, FindaPlumber.com, www.rotorooter.com, www.deltaplumbingonline.com, www.atlantawaterlines.com, www.Kudzu.com, www.ridgewaymechanical.com, www.plumbingnetworks.com, www.rdcplusplumbing.com, www.thehonestplumber.com
AdWords Results in Maps Results: SuperiorPlumbing.com, www.MrPlumberAtlanta.com, FindaPlumber.com, www.Kudzu.com
AdWords Overlap: All 4, SuperiorPlumbing.com, www.MrPlumberAtlanta.com, FindaPlumber.com, www.Kudzu.com

(3) Query Phrase: electrician atlanta
AdWords Results in Web Search: www.24he.com, www.ToFixIt-Atlanta.com, www.electriciansnetworks.com, abrightideainc.com, www.mariettalighting.com, www.sawnee.com, www.mrsparky.com, www.electricalpros.net, www.atlcontracting.com, www.ausageneralcontractor.com, www.VCSchoolOfConstruction.com
AdWords Results in Maps Results: www.24he.com, www.ToFixIt-Atlanta.com, www.mrsparky.com, www.electriciansnetworks.com
AdWords Overlap: All 4, www.24he.com, www.ToFixIt-Atlanta.com, www.mrsparky.com, www.electriciansnetworks.com

So what makes the first query different? Why do not all the ads match? Does it have to do with Google offering a "did you mean?" onebox result at the top? I am not sure.

Keep in mind, I complied these results at 7:15AM (EST) this morning, the results can and will change over time.

Forum discussion at Search Engine Watch Forums.

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