Google Warns AdSense Publishers of Disabling Accounts Due to Invalid Clicks But Gives No Advice

Jul 31, 2006 • 7:57 am | comments (9) by twitter Google+ | Filed Under Google AdSense

A DigitalPoint Forums thread has a funny recount of a back and forth between an AdSense publisher and Google. I'll quote the back and forth below, but in short, Google tells publisher, that he has invalid clicks. The publisher responses, what can I do to stop it since I am not doing this myself. Google responds to the publisher that he has invalid clicks and they will disable the account if it continues. Publisher responds back asking Google again, what actions can he take to stop the invalid clicks. Google responds that they have disabled his account due to invalid clicks. Kinda funny.

From Google:

It has come to our attention that invalid clicks or impressions have been generated on the Google ads on your site(s) through users of third-party programmes paid or provided with other incentives to visit your site. Such programmes may include, but are not limited to auto-surf, pay-to-surf, pay-to-read or pay-to-click sites.

As a reminder, any method of generating invalid clicks or impressions is strictly prohibited by our Terms & Conditions and programme policies:

If we continue to detect invalid clicks or impressions from these services on your ads, we may disable your account to protect our advertisers.

To Google:

Hello Google Adsense Team,

I use none of the programs you mention. How have you come to the assumption this is what is happening? How can I combat it happening in the future?

From Google:

As you know, Google treats instances of invalid click and impression activity very seriously. Due to the proprietary nature of our algorithm, we cannot disclose any details about how our monitoring technology works or what specifics we found on your account. However, we can assure you that we have thoroughly re-reviewed your account and have confirmed that your account violated our programme's Terms and Conditions.

For your reference, we are including some guidelines to help prevent future invalid clicks and impressions:

It is against our programme policies for website publishers to click on the ads on their own web pages or to encourage others to do so. Note that some programmes including, but not limited to, auto-surf, pay-to-surf, pay-to-read or pay-to-click services may provide incentives for generating traffic resulting in invalid clicks or impressions.

Finally, please be sure to review and remain in compliance with our Terms and Conditions and programme policies:

We have implemented these policies to help ensure the effectiveness of Google ads for our publishers as well as our advertisers. As mentioned, if we continue to detect traffic to the Google Ads that violate the Terms and Conditions and Programme Policies, we may disable your account to protect our advertisers.

We appreciate your understanding.

Sincerely, The Google AdSense Team

To Google:


I am genuinely keen to resolve this issue! But I feel I am left between a rock and a hard place. You've 'confirmed' my account has violated your tos but you're not telling me how.

I've done nothing intentionally or indeed by accident to my knowledge. I certainly haven't clicked my own ads.

If there's anything else specific you can tell me, it will aid me in preventing further instances of this problem.

As I say, this is a genuine concern to stay within the guidelines.

From Google:

As you know, Google treats instances of invalid clicks very seriously. By disabling your account, we feel that we have taken the necessary measures to ensure that invalid clicks will not continue to occur on your site. Due to the proprietary nature of our monitoring system, we're not able to disclose any specific details of these clicks. [snip...]

Hmmm... Forum discussion at DigitalPoint Forums.

Previous story: Google Sends Apology & Presents to Unhappy User


no Name

08/13/2007 08:25 am

Really funny indeed. Reading this and other art. on the net I have come to understand that it's useless arguing with adsense when they find invalid clicks for any kind of reason.

no Name

08/13/2007 08:28 am

I think the best thing to do is to just remove the ads from the site right, before even askin for any thing from the adsense team.

Bryan Henderson

08/17/2007 02:50 am

He's not really having a conversation with a person, so it's not really that funny. The 2nd email appears to be in response to his email, but is at best someone taking 5 seconds to choose from a list of form responses. More likely, it's a robot picking keywords out of his email. Google can't afford to have a conversation with an adsense publisher; it probably disables hundreds of accounts a day this way. Also, Google knows it misidentifies some click fraud and disables honest advertisers. It's just about numbers. Google could be more clear about this in those emails -- the email looks like an accusation of wrongdoing, and it should acknowledge that the advertiser in this case might just be unlucky.


11/17/2007 04:47 am

My account is disabled even i did not use this account. I mean to say i did not use its code in any site but they send me a mail telling that your account is disabled due to invalid clicks. How Funny it is. Please recommend me any other good adsense site. One thing i want to say google is totally fraud Fruad Fruad. Google Is Fruad commpany.


01/16/2008 08:22 pm

Google has disabled my adsense account without any notice. One fine day i recieved a mail from google saying that your account is disabled due to invalid clicks. Thats it. Account closed. They say that i can write them an application to reinstate the accoutn but, its been almost 4 days now, i haven't heard back from google


08/26/2008 09:29 am

Your Adsense Account Cancelled ? If you are like me, who loosed your adsense-account. Get back it in 3 hrs only. I have found a very good book on it visit:


02/17/2009 12:54 pm

google disable my account with out any notice say reason my account is creating problem for their adwords program HOW?i don't know realy funny


06/21/2009 05:46 pm

google not sending pin code


05/04/2011 08:29 am

Google does'nt even give warnings anymore they just disable the account, and provide no method for you to see the invalid clicks

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