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July 21, 2006

Improving Your Google AdWords Quality Score

Chris wrote about Suggestions for Improving Google Quality Score linking to a bunch of threads, but I thought I share a single post from a new WebmasterWorld thread that perhaps can help many of you. I understand how serious this issue is, and that is why you are seeing much coverage on it from here.

Why would a landing page receive a low quality score?
1. Not enought content
2. Privacy policy is lacking details
3. No contact us page
4. No external links to helpful resources

Getting the AdWords spider to come back?
1. Copy the site on a different domain
2. Block spiders (web search spiders) from accessing this page (no duplicate content issues this way)
3. Copy your AdWords campaign, but switch the domain name to this new one, make some tweaks so it is not exactly identical.

This may help you and it can't hurt to try.

Forum discussion at WebmasterWorld.

posted rustybrick in Google AdWords at July 21, 2006 8:14 AM Comments (4)

• Google Co-op Cartoon Barry

Comments

Can the bots really read and comprehend a privacy policy? Or do they just see if it has been duplicated (which I assume most have)?

 

Posted by Brandon Hopkins at July 21, 2006 14:04

Possibly they look for certain characteristics and words in the policy. Most privacy policies have certain topics covered. Who knows...

 

Posted by Barry Schwartz at July 21, 2006 14:15

Talk about tail wagging the dog! Google doesnt like some element of your landing page - cause unknown - so you cannot change the page, you have to create a new domain instead. SEM is becoming a Dali like landscape - half absurd and half sinister.

 

Posted by sholto at July 22, 2006 01:53

I agree re: "wagging the dog".

There are easy ways to get the spider to revisit - a simple punctuation change for example, or a 301 redirect from a new destination URL to the old landing page.

Just to clarify a point above for readers - blocking spiders won't block the Adwords spider - but it will blog the "normal" Google spiders (preventing duplicate content issues).

Brent

 

Posted by Brent Hodgson at February 26, 2008 05:44

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