Improving Your Google AdWords Quality Score

Chris wrote about Suggestions for Improving Google Quality Score linking to a bunch of threads, but I thought I share a single post from a new WebmasterWorld thread that perhaps can help many of you. I understand how serious this issue is, and that is why you are seeing much coverage on it from here.

Why would a landing page receive a low quality score?
1. Not enought content
2. Privacy policy is lacking details
3. No contact us page
4. No external links to helpful resources

Getting the AdWords spider to come back?
1. Copy the site on a different domain
2. Block spiders (web search spiders) from accessing this page (no duplicate content issues this way)
3. Copy your AdWords campaign, but switch the domain name to this new one, make some tweaks so it is not exactly identical.

This may help you and it can't hurt to try.

Forum discussion at WebmasterWorld.

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posted rustybrick in Google AdWords at July 21, 2006 8:14 AM Comments (7)

Comments

Can the bots really read and comprehend a privacy policy? Or do they just see if it has been duplicated (which I assume most have)?

Posted by Brandon Hopkins at July 21, 2006 14:04

Possibly they look for certain characteristics and words in the policy. Most privacy policies have certain topics covered. Who knows...

Posted by Barry Schwartz at July 21, 2006 14:15

Talk about tail wagging the dog! Google doesnt like some element of your landing page - cause unknown - so you cannot change the page, you have to create a new domain instead. SEM is becoming a Dali like landscape - half absurd and half sinister.

Posted by sholto at July 22, 2006 01:53

I agree re: "wagging the dog".

There are easy ways to get the spider to revisit - a simple punctuation change for example, or a 301 redirect from a new destination URL to the old landing page.

Just to clarify a point above for readers - blocking spiders won't block the Adwords spider - but it will blog the "normal" Google spiders (preventing duplicate content issues).

Brent

Posted by Brent Hodgson at February 26, 2008 05:44

I have a written an article about Google Adwords Quality score which is up to date and relevant. Please check it at
Adwords Quality Score-part 1
Adwords Quality Score-part 2 and let me know.

Cheers

Sahaj

Posted by Sahaj at November 22, 2008 17:41

I'm with Sholto. Perhaps a more accurate term for quality score should be "revenue score"; i.e. the amount of revenue Google earns from advertisers who overspend to improve quality scores. I have ad groups with the keyword phrase in the title, keyword phrase in domain name and display URL, keyword phrase in ad copy, keyword phrase in landing page title, meta keywords and in the page itself and website structure as proposed in this post and my quality score is "poor".

It is not about relevance! If it were, there would not be a requirement for high CTR in Google's quality score measure - in fact high CTR is not optimal in many cases because we want to stop people from clicking ads when we know that the site is not relevant to them.

I am spending much more time and $ on other search engines for my advertising now.

Posted by Berry at March 20, 2009 19:28

Berry makes a very good point- I've created landing pages based solely on the copy/title of an ad and have still gotten 4/10 on my quality score. If they're going to base your ad position on this formula they should refine it more...

Posted by shareef defrawi at September 20, 2009 02:23

Improving Your Google AdWords Quality Score

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