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A WebmasterWorld post has a line of feedback from a Google representative reprinted in the forums that reads;
It is true that keywords which are inactive on search may still trigger ads in the content network.
Interesting. Now, the word inactive typically tells the advertiser that the keyword is no longer in the pool of ads running. But now it appears the ad may run in AdSense ads and not the sponsored search results in Google.com. Interesting...
Forum discussion at WebmasterWorld.
Comments:
GuyFromChicago
07/20/2006 02:42 pm
For at least the last year here's part of the text that's at the bottom of the screen when looking at ad groups in AdWords: "Inactive for search keywords have a Quality Score and Max CPC too low to trigger ads on searches for Google or the search network, but they remain active for content impressions. These keywords may occasionally accrue search clicks as we re-assess their quality."
Stu
07/20/2006 06:41 pm
I can vouch for the fact that this works - it won't get you a huge amount of traffic, but the traffic you do get is damned cheap! :-)