July 20, 2006
Inactive Keywords May Show on Google's Content Network
A WebmasterWorld post has a line of feedback from a Google representative reprinted in the forums that reads;
It is true that keywords which are inactive on search may still trigger ads in the content network.
Interesting. Now, the word inactive typically tells the advertiser that the keyword is no longer in the pool of ads running. But now it appears the ad may run in AdSense ads and not the sponsored search results in Google.com. Interesting...
Forum discussion at WebmasterWorld.
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rustybrick in Google AdSense at July 20, 2006 8:33 AM
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For at least the last year here's part of the text that's at the bottom of the screen when looking at ad groups in AdWords:
"Inactive for search keywords have a Quality Score and Max CPC too low to trigger ads on searches for Google or the search network, but they remain active for content impressions. These keywords may occasionally accrue search clicks as we re-assess their quality."
Posted by GuyFromChicago at July 20, 2006 10:42