A CNN Money article reports that eBay is launching a contextual ad program this week named eBay AdContext.

eBay's system differs from existing pay-per-click advertising systems offered by Google and rivals Yahoo Inc. and Microsoft Corp. by linking only to eBay auctions rather than serving as a generic advertising network.

Advertisers don't seem to get paid on a per click basis, and also not on a CPM basis. It looks like the only way to make money is to actually have your click lead to a sale. You can earn between 35% and 60% in commissions per sale based on volumes sold.

Forum discussion at WebmasterWorld.

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