More Signs of Yahoo! Switching PPC Program to CTR Based Rankings

 

Back in early April we wrote about rumors on Yahoo! Search Marketing switching to a new algorithm that ranks sponsored ads based on a CTR & PPC model. That was then kind of rejected;

As we've said in the past, Yahoo is working on a new search advertising interface that will provide businesses with a more powerful, easier to use advertising experience. We plan to introduce the new interface during the second half of this year.

However, today, one user posted a thread suggesting Yahoo! Search Marketing is actually testing the new algorithm out. The forum thread is at Search Engine Watch Forums and states;

Yahoo! seems to be performing some sort of test on certain accounts - one being my personal Yahoo! account. It is my guess (based on how that I see the rankings changed) that they are testing a pricing model similar to Google and MSN in which rank is a combinatin of CTR and max bid.

Wow - but Yahoo! denied this!

Forum discussion at Search Engine Watch Forums.

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Comments:

Neil Patel

05/04/2006 10:46 pm

I got the same feeling from Yahoo a couple months ago when I tried to get an Overture API. After multiple back and forth conversations they gave us a developer API, but they did not want to give us a public API. One of their tech guys told us they are changing things and hinted that it would be similar to the Google AdWords model.

BlizzGirl

05/05/2006 01:02 pm

I had a feeling this would happen. The pure fact that you CANNOT opt out of Yahoo! Publisher Network scares me. My ads show on the trashiest ad revenue sites and Yahoo! refuses to do anything unless I get clicks. IMO, they need to clean YPN up so all impressions are relevant before they start the CPC/Quality Score algorithim program like AdWords.

Mike

08/31/2006 06:46 am

After multiple back and forth conversations they gave us a developer API, but they did not want to give us a public API

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