Yesterday, I posted at SEW blog Ask.com Second TV Blitz Stars Chief Scientist Guru, Apostolos Gerasoulis. I have now spotted the commercials that you can view for yourself at http://about.ask.com/docs/about/televisionads.shtml.
Yes, Apostolos Gerasoulis, is one of the founders of Teoma, the search engine behind Ask.com. And yes, he is the one staring in the TV commercial. Do you think he did a good job of bring across the message? I am not sure...
Here it is in text:
RIMS This ad shows Apostolos Gerasoulis in action talking about how he loves "a tight ride." He explains how Ask.com understands the difference between "tight" cars and "phat" cars.LIBRARIANS
This ad features Apostolos Gerasoulis among the bookshelves at Rutgers University, standing in the very spot where he came up with the idea for ExpertRank, our unique relevancy technology. Here he talks about how librarians prefer Ask.com, and the ongoing search for knowledge.
Share your thoughts at Search Engine Roundtable Forums.
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rustybrick in Ask.com at May 4, 2006 8:59 AM
Comments (3)
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The issue I have with this spot is that I am not clear who they are trying to target. Is it a younger audience, is it techophiles or is it the common everyday google user. Either way Apo has the coolest name out there.
Posted by Kieran Hawe at May 4, 2006 13:53