SEM Via Communities, Wikipedia & Tagging

Mar 1, 2006 • 11:50 am | comments (0) by twitter Google+ | Filed Under Search Engine Strategies 2006 New York
 

Rebecca Lieb is moderating this session.

Jeff Watts from National Instruments - Introduction to Wikipedia: The Free Encyclopedia -- He explains it, and shows screen shots (most of our readers probably know what it is if not go to http://en.wikipedia.org/) -- He explains the self-regulating style of the wiki -- I have covered his nice presentation at SES Chicago 2005 -- Nearly every document is editable -- You can create a new document -- Registration/authentication is not required -- Articles should be written from a Neutral Point of View -- Content is licensed under the GNU FDL: Other people can modify, redistribute your content - Example: The "LabVIEW" page on ni.com -- Why use Wikipedia; feedback, neutral trusted source, traffic from wikis and more -- The case study is the same from Chicago, so ill link to it, save my fingers for later. - He has the top to ranks for labview in yahoo and the third result is the labview wiki entry - What have we learned? -- Focus on the information and the community reputation -- Avoid link building and removing accurate information -- Respect the community rules and especially the NPOV (neutral point of view) -- Benefits include traffic and a quality 3rd party unbiased overview - Where can you go from here? How do I apply this to me? -- Big Brands can be added -- Famous people can be added -- Associations with either of the above -- Knowledge on a particular subject -- Add or edit the appropriate pages on the wiki -- Help the community, not just yourself

Nick Wilson from Performancing - What is tagging? They are labels, it is all about labeling content with a user's own language. The way that tags have power above and beyond label is when you get into the whole social aspect of it. Social bookmarking, del.icio.us is a popular one, and there are rankings for del.icio.us, its the community tagging power. - Why should you care about tagging? Everyone wants to be a star in terms of their own content. By tagging your own content and using the tagging community to help you, you can have your content get its 15 minutes of fame. As marketers, it helps you get your links out there. People will pick up your content from del.icio.us, myweb, digg and so on. People use these sites to find content to link to. Links mean traffic and ranking. - We are concentrating on del.icio.us for this presentation, because its the big one -- What should you be labeling your content as... you can not be tagging "rubbish." You need to believe that your content is good enough for others to tag it. If you do abuse a system like that you become a "stinker" and he shows a picture of Pew from the old time cartoons. -- There are things you can do to push the system of tagging in your favor a little --- enable people to tag you easily (add links to tag you, automatic links to tag you at del.icio.us) --- tag your own content, use the right anchor text, the more people that tag you will follow your anchor text, which is important because once it moves past del.icio.us, people will use the same anchor text, a domino effect

Andy Hagans from Text Link Ads - It is all about money with him, so tagging for money is his presentation - Its much harder to get tagged well for commercial content, as opposed to non-profit free content - Methodology (1) Create quality link bait (bookmark worthy content) - Most sites are commodities and boring, so how do I make buzz content? -- funny lists -- encyclopedic resources -- unique tools -- anything that is bookmark worthy, link bait wise (2) Get it in front of the right people (but do not spam those people) -- Make a list of bloggers who would be legitimately interested in your link bait -- Send them each a short, to the point, non pressuring email -- Include some piece of info to let them know them know the email is personalized (3) Give it a bump on del.iciu.us (but only once) -- Tag the link bait once to put it on the radar -- Do not setup multiple accounts to tag it many times (taggers are very savvy and if you spam them, you will get caught) -- Why del.icio.us? It is the key tagging site (4) Rinse and repeat (i.e. do it over and over again, it doesn't work every time, so keep trying) -- Most link bait flops, this is normal -- Commit to doing it regularly

- Theorectical Example -- BoringMortgageBroker.com wants to utilize tagging to gain some buzz, links and traffic -- How can they succeed in such a competitive industry (1) Article named "Didn't pay your mortgage? dont worry - why banks are so afraid to foreclose", a JS driven amortization calculator tool, and a collection of JS Driven mortgage calculator tools (2) Search Google for "mortgage blog" and "personal finance blog" and write a personalized email to a dozen or so bloggers (3) Tag it once in del.icio.us (4) So what happened? -- the link bait falls flat -- This is normal, don't get discouraged -- Put out the link bait on a regular schedule

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