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January 24, 2006

AdWords Tries Four Lines: Super Sized AdWords

Reported by a member over at our forums, who asked me to post a thread on his behalf, AdWords Getting Large: 4 Lines. Let me say that this is coming from someone I trust and the image is not doctor'ed up. It may be a test or it may be a bug. But it is for sure large. It occurred on a search for california weather.

adwords-large-4lines-s.gif
View image

Forum discussion at Search Engine Roundtable Forums.

Update: Gary Price added a postscript to Danny's link to us on this topic saying;

A Google spokesperson has confirmed that Google is currently conducting a "limited test" of longer ads.


A test! That deserves some forum discussion! How could they!



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posted rustybrick in Google AdWords at January 24, 2006 1:42 PM Comments (8)

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Comments

Hi,
Nice hoax !
It looks more like the user shrinked the browser window. The Ad looks normal on the SERP, but if I make my window smaller I get the exact same Ad than your friend.

 

Posted by Laurent Bourrelly at January 24, 2006 19:15

This is not a hoax, please see the link the SEW Blog, a Google Rep confirmed this to be a test.

 

Posted by Barry Schwartz at January 24, 2006 19:16

Hi again,

I made a screenshot of what I mean
http://img359.imageshack.us/my.php?image=screenshot0462pc.jpg
Unless you have a 200x400 type of screen the Ad shows up on 2 line, but indeed if you play the trick it looks huge.

 

Posted by Laurent Bourrelly at January 24, 2006 19:26

Sorry I made a mistake. It's 3 lines I was talking about (missed a couple of words before the URL).
Here is the Ad looking "normal".
http://img27.imageshack.us/my.php?image=screenshot0488wk.jpg
So I guess it's a test on 3 lines Ad we're talking about ?
Anyway, you are right about the fact that Ads are taking more and more space... whatever the number of lines ;-)

 

Posted by Laurent Bourrelly at January 24, 2006 19:36

It´s not a test of 3 oder 4 lines AdWords-ads. It´s a test with a longer ad text. This was first noticed in the last October. More at seobook.

 

Posted by Jojo at January 24, 2006 20:39

JoJo, nice find, didn't see that at SEOBook and I read it daily for the past two years. :)

 

Posted by Barry Schwartz at January 24, 2006 22:11

I've been approached by G on several occasions to help test out longer ad text on behalf of my clients. I don't remember the exact lengths, but at one point one of my ads had four versions - standard 70 character, 90 character, 130 and something like 170 characters. Unfortunately, we never got to see the test results ourselves.

 

Posted by Adam Bunn at January 25, 2006 11:29

there is really a big future with adwords, but i think there is a bigger future with advertisment von community groups with profiles oO

 

Posted by Security at September 21, 2006 18:49

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