Uppercase Google AdWords Display URLs

Jul 26, 2011 • 8:43 am | comments (4) by twitter Google+ | Filed Under Google AdWords

AdWords CapsReports from WebmasterWorldshow that Google is testing AdWords and AdSense ads with the display URLs in all caps.

As you may remember, Google AdWords recently changed their display URL policy to require the display URLs to be lowercase.

But some advertisers are claiming, at least on the AdSense side, the display URLs are sometimes being converted to all caps. One said:

I was quite surprised last night to see an ad on my gmail account where the display URL was in all CAPS.

In fact, many advertisers continue to enter the display URLs for their ads in various cases just in case Google changes their mind. Another advertiser explained, "I still cap words in the URL. You never know, they might change their minds about it."

Have you seen it?

Forum discussion at WebmasterWorld.

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Black Seo Guy

07/26/2011 01:35 pm

I will think that it will be wise to let the ad be in all caps..what I seen years ago that it worked and I know people got more clickthroughs that way. "Black Seo Guy "Signing Off"

Mike Caldwell

07/26/2011 02:25 pm

It's very interesting considering that on the organic side we were always told that google considers URLs with different cases to be different URLs. Why aren't they as considered with case sensitivity on the PPC side?


07/27/2011 11:00 am

"Black Seo Guy "Signing Off"---- what an idiot

Vannesa Iscoa

07/28/2011 12:33 am

Interested to see how the CAPS will affect CTR. Is there a definite answer if URLs in lower letters and capital letters are different or the same?

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