A DigitalPoint Forums thread has a copy of an email from Google sending a notice that Google will now not just review live ads but also all paused ads.
The email reads:
Dear AdWords Advertiser,We're writing to let you know about some upcoming changes to the types of ads we review.
What's happening? Starting September 6th, we'll begin reviewing paused ads the same way we review active ads. This means that your new and existing paused ads will be sent through the standard ad approval process. As a result, if your paused ads violate one or more of our AdWords advertising policies, they'll likely get disapproved.
Why? We're proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with Google AdWords.
When? Starting September 6th, we'll begin reviewing new paused ads, followed in the coming weeks by the review of existing paused ads.
So starting right after Labor Day, Google will begin reviewing all new paused ads.
I am not sure how much of a difference this will make but you should be aware of it.
Do you expect this to cause issues or improve things?
Forum discussion at DigitalPoint Forums.
