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A DigitalPoint Forums thread has a copy of an email from Google sending a notice that Google will now not just review live ads but also all paused ads.
The email reads:
Dear AdWords Advertiser,We're writing to let you know about some upcoming changes to the types of ads we review.
What's happening? Starting September 6th, we'll begin reviewing paused ads the same way we review active ads. This means that your new and existing paused ads will be sent through the standard ad approval process. As a result, if your paused ads violate one or more of our AdWords advertising policies, they'll likely get disapproved.
Why? We're proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with Google AdWords.
When? Starting September 6th, we'll begin reviewing new paused ads, followed in the coming weeks by the review of existing paused ads.
So starting right after Labor Day, Google will begin reviewing all new paused ads.
I am not sure how much of a difference this will make but you should be aware of it.
Do you expect this to cause issues or improve things?
Forum discussion at DigitalPoint Forums.
Comments:
Devon Regan
09/02/2011 03:47 pm
This is actually really helpful. There are often new product releases or product features that I'd want to promote but I can't push the ads live until the actual launch of the product. As a result there can be a 12-48 hour lag between when a product or feature launches and when my ads get approved. With this change I could push new ads into the system days or weeks before a launch, get them approved and then just un-pause on launch day.
Nicholas Gowdy
09/02/2011 10:05 pm
The only problem I could see with this is if the destination URL isn't available yet. I'll sometimes put up ads and pause them while the corresponding landing page is still being coded. I could pop a URL in there that is active, but the ad would go back into review as soon as I change that and it becomes unpaused.
Chris Bernard @dock29
09/02/2011 11:21 pm
great insight...its always about the market plan