Google Says Ads Don't Play Big Role In Ranking Algorithm

Mar 14, 2011 • 8:39 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Ads Quality ScoreThere has been a lot of discussion around the Google Farmer Update that ads play a role.

Meaning, if you have too many ads, Google might look at that as a sign of low quality content and drop your rankings for the site overall.

Vanessa Fox mentioned it as well in her lessons learned article saying:

Matt said that having advertising on your site does not inherently reduce its quality. However, it is possible to overdo it. I had noted in my earlier articles about this change that in particular, no content and only ads above the fold, as well as pages that have so many ads, it's difficult to find the non-advertising content often provide a poor user experience.

That being said, Google's JohnMu just commented on it in a Google Webmaster Help thread saying:

Another factor that Lysis mentions is ads. For our algorithms, ads generally don't play a big role. However, they can play a role with your visitors.

Forget the user side, did John say in Google's algorithms ads "don't play a big role." Do they play a small role? Is it about the content to ad ratio? Or is he implying that sites with lots of ads typically have low quality content? There are so many ways to read it. Probably the best way to read it is how Vanessa put it above.

Forum discussion at Google Webmaster Help.

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Hyderali Shaikh

03/14/2011 12:55 pm

Yep, there are too many sites online where there are lots of ads are flowing in front our eyes. But how it is related to panda update. If google is earning money through adwords, so do we.

software testing

03/14/2011 03:23 pm

Seems that After Farmer Algorithm everyone wants to sustain and regain their rankings.. Agreed that Ads did not play vital roles to increase the SERP of keywords but after this statement what will the future of Adwords..

Michael Martinez

03/14/2011 04:58 pm

Read between the lines. If Google feels the ads are impacting the user experience, they are NOT good and probably are hurting. Some people feel that moving the ads below the fold may help with this. So far I have heard of only one site that has bounced back from the Big Panda update (where I have seen the statistics myself) and there the Webmaster indicated all he did was remove banner ads from the masthead. Take that for what it's worth.

Carpet Cleaning Lancaster

03/14/2011 05:33 pm

The only true answer, as always, is to TEST. If your rankings, based on all the other factors we now about, are not where you think they should be and you have a ton of ads on your page, then take them off, wait until your site is crawled again and then reevaluate.


03/14/2011 06:43 pm

I find this very interesting.. GOOGLE was probably LOSING money from all the people who were fixing their sites to make less ads. They probably decided to post a thread to specifically say ADS are ok.. Google how about you respond to the thousands of webmaster sites that had good original content that are now replaced by turd sites on top. Stupid.. stupid algorithm.


03/15/2011 01:18 am

I understand that as content to ad ratio.

Number Plates

03/30/2011 02:57 am

Google is changing the landscape to move more towards trusted sites and content and much less on auto blogs. It stands to reason that sites with trusted high PR links or a medium quantity with articles that are well SEO'd will rank higer in trust and therefore rank higher when a site is launched.

Gail Gardner

03/16/2012 08:48 am

 No, Google is changing the landscape to favor big brands over everyone else. That is no secret. Their CEO publicly stated that was their plan and every update has moved them closer to that goal. Aaron Wall published an excellent post about that now infamous "Internet is a Cesspool" quote here >> Wise people need to get a clue and stop handing them the power to decide who gets traffic and who doesn't. We do that by creating alternate traffic sources and especially by encouraging everyone we know in every way we can to use alternatives.

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