Often, but not always, when Google releases an algorithm update, we don't see the impact for the first few days. However, with the August 2025 spam update, we are likely seeing the effect within 24 hours after it was announced.
Here is a recap of what happened in the search forums today...
This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is...
Some SEOs are noticing that when you look at your sitemaps report in Bing Webmaster Tools, for some sitemaps, some are missing the Index Coverage button. I personally can see the same thing for some of the properties I have access to within Bing Webmaster Tools.
Google is testing a rounded corner search result snippet card design again. We've seen this numerous times over the past decade or so and it seems to be back. The snippet sections are bordered in with rectangular outlines, and the corners of those rectangles are curved and circular.
Google may show a new "Profiles" button in the Google Business Profiles NMX dashboard. It may show if you manage multiple Google Business Profiles and you are in this test.