Report: Google Zero Click Searches To Open Web Fall To 27.6%
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you look at AI responses, it is more like only 27.6% of clicks go to the open web.
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Daily Search Forum Recap: June 10, 2026
Here is a recap of what happened in the search forums today...
Report: Rejected Google Review Replies - The Hidden Rejections
A new study has been released that looks at the review replies that have been rejected by Google. Business owners take the time to reply to customer reviews and then Google deletes them, and often, the business owner has no idea the reply was deleted because Google does not notify anyone - Google just removes the review.
Search Video Recaps
Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings
Google is testing a new format for sitelinks within the search ads, sponsored listings. This format has the sitelinks underlined with blue dots. So these are blue dotted underlined sitelinks for Google Ads.
Schema.org Adds Usage Statistics For Schema Types
The folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org. For example, author schema is used on over 10 million domains but event schema is used on under 1 million domains.
Apple Updates Applebot Docs To Include Siri AI & AI Features
Apple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts. There were other changes made to the document on June 08, 2026 as well.
Daily Search Forum Recap: June 9, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple announced the new Apple Intelligence and Siri AI...
Apple Siri AI & New Apple Intelligence
Apple had its big annual developer conference, WWDC, and as expected, they spent a lot of time showing off the new Apple Intelligence and what they are calling Siri AI. Apple says Siri AI is "an entirely new version of Siri, powered by Apple Intelligence."
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Google Ads Testing Top Pages Links
Jun 9, 2026Google Shopping Results Tests Linking Directly To Merchant Site
Jun 9, 2026New Google Ads Campaign Guidance With Experiment Power Score
Jun 9, 2026Google AI Mode Tests Citation Counts & Favicons Under Results
Jun 9, 2026Daily Search Forum Recap: June 8, 2026
Jun 8, 2026Google Search Ranking Volatility This Weekend - Around June 6th
Jun 8, 2026New Google Document On Third-Party SEO Tools, Services & Advice
Jun 8, 2026Picture of the Day
