Yahoo Search Testing Google Results Over Bing

Jul 2, 2015 - 8:06 am 16 by

Colorful Facets Wide Yahoo

Yahoo has confirmed with me that they are testing other search providers to power Yahoo Search, instead of their search partner Bing.

Specifically, they are testing Google powered Yahoo Search results.

Yahoo said, "as we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers." The Yahoo spokesperson did add, "there is nothing further to share at this time."

Aaron Wall, a well-known SEO who often calls out Google for doing things that may be hypocritical, discovered this and documented the screen shots showing the two:

Here are the Google powered Yahoo Search results (click to enlarge):

click for full size

Here are the Bing powered Yahoo Search results (click to enlarge):

click for full size

Since after I covered it, this is getting a lot of buzz, as such news should get.

Yahoo does have a renewed deal with Microsoft requiring them to show Bing Ads on 51% of their search results. I am not sure on the organic side, so this is very interesting.

Aaron also documented the changes he found between the two:

Yahoo Google Vs Bing Chart

This is all while Google lost AOL to Bing powered AOL results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Shopping Removes Confederate Flags