Vlog #81: Pam Auugst On SEO Automation & Don't Feed Google Everything In XML Sitemaps

Aug 24, 2020 - 8:00 am 0 by

Pam Auugst

Pam Auugst from Pam Ann Marketing came to my office just a few days before New York went officially on lock down over the COVID-19 pandemic. We were keeping a distance before the official CDC guidelines came out, it is still crazy to me how bad things got since then. In any event, this interview was the last interview I conducted before all the craziness.

Pam has been doing SEO for a long time, been through many Google algorithm updates but always came off without any scratches. Eventually she decided to start her own agency and it all happened organically. Her biggest clients and best case studies in SEO, she cannot talk about - like a lot of SEOs.

We then talked about python and automation in general. She said SEO is both a science and an art. But she realized that time is money and there are ways to automate some tasks to speed up more of the routine tasks. She uses a lot of spreadsheets for that and also uses python to do a lot of keyword research and generation of keyword lists. She also pulls from the people also ask section in Google for these keyword ideas.

XML Sitemaps is not a one time thing and you are done. XML sitemaps need to be managed over time, content changes, features change and you need to make sure all the content is in the XML Sitemaps are in there. Also, you need to make sure that the thin content is not in the XML sitemaps. She also does a lot of content clean up. She describes her technique she uses for this approach. In short, do not feed content to Google you don’t want Google to have anyway.

You can follow Pam on Pam Ann Marketing on all social channels including @pamannmarketing.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Google Updates

Memorial Day Google Search Ranking Volatility

May 28, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run...

May 28, 2024 - 7:41 am
Google Ads

Undated Google Ads Experiments To End August 23, 2024

May 28, 2024 - 7:31 am

Google Tests Thin Top Deals Search Bar

May 28, 2024 - 7:21 am
Google Search Engine Optimization

Report: 14,000+ Google Search Ranking Features Leaked

May 28, 2024 - 6:15 am
Previous Story: Google Tests Favicons In Autocomplete Search Suggestions For Local Results