Similar Title Tags & Self SEO Competition

Jan 5, 2012 • 8:45 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization

SEO CompetitionA WebmasterWorld thread has a common SEO question. Should you have the same keyword phrase that you use on an internal page, placed also on the home page?

The example given in this case was:

  • Example Home Page Title = "Blue Widgets and Widgety Items For Your Foo Bars"
  • Internal Page Title = "Blue Widgets and [widget synonym] products and accessories"

Worse case scenario is that one of the two pages doesn't rank for the keyword. I guess the worse case is none of them rank, but if one ranks, you want the internal page to rank. If not, then more clicks are required by the consumer.

Best case scenario, you get those wonder indented results, which Google is doing less of these days.

Tedster replied to the concern in the thread saying:

I've definitely seen this kind of thing be a challenge for the internal page's ranking - especially if it is reinforced with internal anchor text on the home page pointing to the internal page.

In one case, I was working with a home page that used the title "[Business name] offers widget books, widget software and widget courses" - and the actual landing page for "widget software" didn't rank well until it accumulated a number of good backlinks. Until then, only the home page ranked.

Do you worry about these things?

Forum discussion at WebmasterWorld.

Image credit to ShutterStock for moving targets image.

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