Third-Party Bot Traffic Does Not Directly Impact Your Google Rankings

Apr 5, 2021 - 7:41 am 0 by

Google Bad Bot

A webmaster asked on Twitter if having "a lot of bot traffic coming in" and if that bot traffic is "tagged under organic traffic, will this have an adverse any effect or does google ignore this." The answer is no, John Mueller of Google said "That has no effect on Google Search."

Here are those tweets:

Now there are many ways to break down what this person may be asking. It seems the concern he has is around having Google Analytics data that shows a lot of fake organic traffic is coming to the site. Maybe that traffic doesn't end up converting or engaging with the site? Either way, John is saying that their (1) Google does not use Google Analytics data for ranking, which he said hundreds of times in the past and/or (2) having bots go to your site does not impact Google.

I mean, if those bots are slowing down the performance of your site, that may impact how Google crawls your site, but that is a far-reaching example.

The follow up question went a bit more far off:

Anyway, just focus on your content and your site. Don't get bogged down in these types of issues for rankings.

Forum discussion at Twitter.

Update: Another one on this:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 6, 2024

Nov 6, 2024 - 10:00 am
Google Updates

Election 2024 Google Search Ranking Update πŸ‡ΊπŸ‡Έ

Nov 6, 2024 - 7:51 am
Google Search Engine Optimization

Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

Nov 6, 2024 - 7:41 am
Bing Ads

Microsoft Advertising Updates Shopping Audience Campaigns

Nov 6, 2024 - 7:31 am
Google

Google Highlights New Google Shopping With New Label

Nov 6, 2024 - 7:21 am
Google Ads

Google Shopping Ads With Bag Icon In Search

Nov 6, 2024 - 7:11 am
Previous Story: Fake COVID Vaccine Ads Hit Google