Study Says Outbound Links Helps Google Rankings, Despite What Google Says

Feb 23, 2016 - 8:40 am 22 by

Chalkboard9 Google 1900px

Not even a month ago, we reported that John Mueller of Google said that outbound links are not a ranking factor. He clearly said that and Google said it also last year.

But a new study by Reboot Online says they have pretty good evidence suggesting otherwise. Go ahead, read the study and see how they concluded that "we have proved they do have a positive impact if used correctly." In fact, Rand Fishkin of Moz posted on Twitter that his "conclusion" is that "linking out to good sites is almost certainly a net benefit for how Google considers your pages."

Here are his tweets:

I really do enjoy it when folks call out Google, indirectly, as lying about their ranking algorithm. Some do it just because they have personal experience with SEO and some do it using a lot of data.

Do you think Google lied about external links or there are other factors at play. Again, please read the study before commenting on this.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 24, 2024

Jun 24, 2024 - 10:00 am
Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Previous Story: Google Finance Replaces News Box With Ads