Study Says Outbound Links Helps Google Rankings, Despite What Google Says

Feb 23, 2016 - 8:40 am 22 by

Chalkboard9 Google 1900px

Not even a month ago, we reported that John Mueller of Google said that outbound links are not a ranking factor. He clearly said that and Google said it also last year.

But a new study by Reboot Online says they have pretty good evidence suggesting otherwise. Go ahead, read the study and see how they concluded that "we have proved they do have a positive impact if used correctly." In fact, Rand Fishkin of Moz posted on Twitter that his "conclusion" is that "linking out to good sites is almost certainly a net benefit for how Google considers your pages."

Here are his tweets:

I really do enjoy it when folks call out Google, indirectly, as lying about their ranking algorithm. Some do it just because they have personal experience with SEO and some do it using a lot of data.

Do you think Google lied about external links or there are other factors at play. Again, please read the study before commenting on this.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Google

Google Merchant Center Product Studio With Themed Templates Including St. Patrick's Day

Mar 15, 2024 - 7:31 am
Google Maps

Google Search Dishes Nearby Carousel

Mar 15, 2024 - 7:21 am
Previous Story: Google Finance Replaces News Box With Ads