Study Says Outbound Links Helps Google Rankings, Despite What Google Says

Feb 23, 2016 - 8:40 am 22 by

Chalkboard9 Google 1900px

Not even a month ago, we reported that John Mueller of Google said that outbound links are not a ranking factor. He clearly said that and Google said it also last year.

But a new study by Reboot Online says they have pretty good evidence suggesting otherwise. Go ahead, read the study and see how they concluded that "we have proved they do have a positive impact if used correctly." In fact, Rand Fishkin of Moz posted on Twitter that his "conclusion" is that "linking out to good sites is almost certainly a net benefit for how Google considers your pages."

Here are his tweets:

I really do enjoy it when folks call out Google, indirectly, as lying about their ranking algorithm. Some do it just because they have personal experience with SEO and some do it using a lot of data.

Do you think Google lied about external links or there are other factors at play. Again, please read the study before commenting on this.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Finance Replaces News Box With Ads