The Skills An SEO Needs In 2013

Jan 30, 2013 • 8:35 am | comments (29) by | Filed Under SEO - Search Engine Optimization

skillsA new Threadwatch post is asking what skills does an SEO need in 2013 to make them a "sharp" SEO?

2013 is a lot different than five years ago when it comes to SEO. Think about what we have much more of now. We have social, deeper localization, Panda, Penguin, EMD, and tons of other Google updates. We have analytics certification, we have content marketing, conversion optimization, and so so much more. It is not just about creating as much content as possible and as many links as possible.

We have a post from 2007 where most the skills we listed were technical skills, like HTML, SEO tool knowledge, etc.

But in today's SEO world, I would assume that the technical skills are a prerequisite. Of course you need to build sites that are search engine friendly, without canonical issues, that don't have duplicate content issues, that have the proper markup throughout the sites including rich snippets. But now you need to know more about analytics, more about social media, more about content marketing, and even more about link bait.

And of course, we have to deal with Panda, Penguin and the other Google algorithms.

Which SEO skills do you need in 2013?

Forum discussion at Threadwatch.

Image credit to BigStockPhoto for puzzle

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