Searchmetrics Beats Brightedge In Court Over Patent Dispute

Jan 24, 2018 • 7:32 am | comments (0) by | Filed Under Legal Issues in Search


Back last May, we reported that Searchmetrics US had to flle bankruptcy over receptive lawsuits by Brightedge over patent infringement allegations. It really angered the SEO community at large because Searchmetrics and the CEO, Marcus Tober is beloved by the community. Plus most people in our industry dislike lawsuits around patent infringement in general.

Well, yesterday Searchmetrics won the case according to Law 360:

A California federal judge Friday tossed litigation accusing Berlin-based Searchmetrics GmbH and a California subsidiary of infringing a rival search engine optimization firm’s patents, agreeing the asserted inventions related to statistical market analysis and market share growth and were not patentable under the U.S. Supreme Court's Alice ruling.

U.S. District Court Judge Haywood S. Gilliam Jr. granted Searchmetrics' motion for judgment on the pleadings in a suit brought by BrightEdge Technologies Inc., finding the defendants had met their burden of proving invalidity.

Search Engine Land has a quote from the CEO of Searchmetrics:

In our competitive industry the ruling means that we can all focus even more on what matters most: applying innovation that helps our customers to succeed online.

Searchmetrics is estimated to have spent over $10 million on this specific legal issue, all of which could have been spent making better SEO and SEM tools for the industry.

Here is some of the industry reaction:

Forum discussion at Twitter.

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