SEO Performance Should Be Measured On Search Conversions

Mar 14, 2013 - 8:51 am 20 by

search conversionsA WebmasterWorld thread asks how can one judge and report on the SEO performance metrics when ranking reports are dead, when not provided is surging, when we have knowledge graph, Google+ and so on?

If we cannot tell a client that they went from position A to position B, how can they measure the value of SEO work?

The answer may be simpler than you'd expect, as goodROI Greg Niland explained in the thread. You want to provide search conversions, conversions generated by search referrals.

A conversion can be anything from an e-commerce sale to downloading a white paper or clicking on a contact us form.

SEOs need to get off the mindset of measuring their value on ranking for a set number of keywords and onto the mindset of increasing conversions through search.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Google's Panda Update Graduates To Rolling Update