Can Going Responsive Hurt Your Search Engine Ranking?

Jan 22, 2013 - 8:07 am 10 by

Responsive Web Design & GoogleWe know both Google and Bing prefer you go with a responsive design for search engine optimization purposes. But that doesn't mean that you should just jump in to it without thinking.

Switching a legacy site to a responsive design takes careful consideration. After you decide responsive is indeed the way to go, over dynamic serving or separate web sites, then you need to do all your SEO checkpoints as if you are launching a brand new design.

The basic principles when launching a brand new design apply to launching a responsive design (assuming you change all your HTML structure to make it happen). You want to make sure of the following, if possible:

  • Your URLs stay the same and if not, you have proper redirects in place
  • Page titles remain the same
  • Content on the page the same
  • Navigation to the content stays pretty much the same
  • Images and graphics on the page remain the same
  • All the meta data remains the same
  • All the basic SEO principles for a redesign are went over

You want to launch the new responsive design without changing too much, outside of the HTML and design. You want your content, images, URLs, navigation and so forth to all be the same as it was.

If you do all of that, you really should not see a change in rankings or indexation by the search engines. But like with any major design revamp, you need to make sure you test, test and test to make sure you didn't forget anything. And after you launch, watch those 404s, errors and analytics for things you may have missed - because if catch them fast and fix them fast, all should be good with your rankings.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google's Sergey Brin On NYC Subway With Google Glass