Daily Search Forum Recap: October 2, 2017

Oct 2, 2017 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Replaces First Click Free Program With Flexible Sampling: Metering & Lead-In
    With no surprise, Google has announced they are moving away from the first click free program, which is how Google handled paywalled content in search for a decade with what they are calling "flexible sampling." Flexible sampling is offered in two formats...
  • Google: No Changes On Use Of Image Meta Data In Search
    Back in 2014, Matt Cutts formerly of Google talked about meta data in images and basically said they reserve the right to use it, that Google is able to parse it out but did not comment if they use it for rankings or display or both...
  • Google AdWords Restricts Addiction Rehab Ads Over Abuse
    Looking for Google AdWords ads around some of the more popular drug addiction rehabilitation queries might prove to be hard these days. The Verge reported that Google is cracking down on these industries after noticing a lot of abuse in these industries...
  • Bing Ads Offline Conversion Imports
    A couple weeks ago, Bing posted on their Bing Ads blog about a new feature to allow you to import your offline conversion data into Bing Ads. Then Bing pulled the blog post. They reposted it a few days later...
  • Different Title Tags To GoogleBot & GoogleBot Mobile
    What if you serve GoogleBot one title tag and GoogleBot Mobile a different title tags/attributes? Google's John Mueller said that Google would likely just ignore it...
  • Google Indoor Airplane
    Here is a photo I found on Instagram of an airplane, well, a small one, inside the Google office in Warsaw. This was posted by marzi on the social network who wrote "what about your work environment?"

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