Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Moz was kicked out of the Google Search results for 12 hours or so after an fraudulent DMCA takedown request went through. Google Ads aid it removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021. Google Ads Customer Match lists will soon be able to be used with Smart Bidding and Optimized Targeting. Google's web stories seem to be showing up less, in favor of short videos. Finally, 2/3rds of SEOs have university degrees, a Twitter poll shows. Also, the newsletter design was updated a bit more to make it more readable.
Search Engine Roundtable Stories:
- Moz Back In Google Search After Fraudulent DMCA Takedown
Yesterday afternoon Moz's home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue - but there is no response from Google on how this could have happened as of yet. - Google Blocked 3.4 Billion Ads, Restricted 5.7 Billion Ads & Suspended 5.6 Million Advertisers
Google has published its annual "Ads Safety Report" and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021. - Google Ads Customer Match Lists Will Work With Smart Bidding & Optimized Targeting
Google sent some advertisers emails saying "beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns." - Will Short Videos To Overtake Web Stories In Google Search?
There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost anyone else I know. - Poll: 67% Of SEO Professionals Have University Degrees
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you'd be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do you have a University degree? 67% said yes and 33% said no to that question. - Balloons Overtake Google Dublin Lobby
The other day I covered how the Google Dublin office welcomed Googlers back to the office with a Mariachi band. Well, the Google Dublin lobby was also over taken with balloons all over the place.
Other Great Search Threads:
- Hi Tim, Thanks I’ll pass this along to the team. If you’ve got a screenshot of the error you’re seeing that’d be helpful., AdsLiaison on Twitter
- Google searches for Treasury Direct have spiked because Savings Series I bonds are yielding 9.62%, zerohedge on Twitter
- Google Shopping testing for product opens in same window, Punit on Twitter
- Personally, when I end up on an obviously SEO'ed page, or on a page with excessive, blocking interstitials / ads, I nope out and go elsewhere. I get how it drifted into that state,, John Mueller on Twitter
- Some people have wanted this for a while. Can now get page-level real-world TTFB from CrUX API., Barry Pollard on Twitter
- We're #Hiring an Applied Scientist 2 on our Microsoft Bing Image Search team. This role will lead the team to develop machine learning models and related components that drive image experiences in Bing. https://t.co/k8, Microsoft Bing Dev on Twitter
- Get an instant Google CWV site evaluation report, now with: Time to First Byte & New experimental interaction responsiveness metric Data is sourced directly from @ChromeUXReport API, delivering P75 metrics recorded fro, Ben Schwarz on Twitter
- If you could transport yourself five years into the #SEO future from now, what do you personally think it will look like?, Mark A Preston on Twitter
Search Engine Land Stories:
- DMCA request removes Moz from Google Search index
- How hub-and-spoke content marketing can help improve SEO
- Conductor CEO opens up about mental health
- Axios news SEO playbook: Speed, authority and brevity
- Google to use Customer Match lists for Smart Bidding, Optimized Targeting
- Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021
Other Great Search Stories:
Analytics
Industry & Business
- Google Acquires Raxium, Google Blog
- Google Overhauls Performance Review System After Employee Criticism, The Information
Links & Content Marketing
- Content Marketing Measurement Guide: 23 Definitions To Know, Content Marketing Institute
- How to Do Internal Linking for SEO (With Examples), WordStream
Local & Maps
Mobile & Voice
- Apple may be late to the smart display game, but that’s OK, Android Authority
- Google Assistant adds settings for 'Your vehicles', 9to5Google
SEO
- Leveraging SEO for Site Search Helps Deliver Customer Satisfaction, BrightEdge
- 12 Actionable Steps to Drive Newsletter Growth with SEO Content, Moz
- How Is SEO Split Testing Different from CRO Testing?, Semrush
- How the right Shopify SEO tools can boost your traffic, Yoast
- How to Work SEO into Your Digital Marketing Strategy, Seer Interactive
- Moz Releases New Toolset Providing Targeted Competitive Insights for SEO, PR Newswire
- SEO Split Test Result: Would removing social media icons improve clicks to the website?, Semrush
- Tales of Robots.txt: Uncrawled URLs in Google Search, Gent of Search
PPC
- 32 markets launch as Microsoft Advertising global expansion continues, Microsoft Advertising
- How To Find New Keyword Opportunities Using Ahrefs , SEOSLY
- Join us at Microsoft Advertising Activate, Microsoft Advertising
- Six Ways to Adjust Google Ads to Save Budget, PPC Hero
Other Search
- This 'rater' is paid $10 hourly to teach Google's algorithm, Yahoo Finance
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