Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Bing is now hiding its search results when you search for Google in Bing. Google Ads Pmax report shows private search term data. Google AI Overviews now has translations. Google said work count makes little sense. Bing is testing adaptive zoom.
Search Engine Roundtable Stories:
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Microsoft Bing Now Hiding Google Search Results
Recently, we saw Microsoft tricking searchers into thinking they were searching in Google and not on Bing. Now, Bing is hiding the Google search results and placing when you search Bing for the term Google. Plus, Bing is showing a "Promoted by Microsoft" search box. -
Google Ads PMax Reports With Private Search Term Category
In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained. -
Google AI Overviews Translation
Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default. -
Google: Word-Count Itself Makes So Little Sense
Google's John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, "This is also why word-count itself makes so little sense." -
Bing Adaptive Zoom Setting
Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don't see any changes. So I am missing something here. -
The Google Whiteboard Room
ere is an interesting room at the Google Playa Vista office in California. It looks like a room made up of only whiteboards. I guess it is a whiteboard room? This is at the YouTube office, so I guess it makes sense.
Other Great Search Threads:
- We make a lot of tests, I don't know if it's more or less than previously. Personally I find when I notice one thing (eg the font subtly changed!), I notice it everywhere, so perhaps there's a bit of that too, John Mueller on Bluesky
- While we still aren't able to run a date comparison directly in the auction insights tab, looks like we can now see it in a custom report., Greg on X
- Yippy-Skippy, % Served is now visible as a video metric in Google Ads demand gen., Joey Bidner On LinkedIn
- "AI" is much better - it doesn't mean how "intelligent", while "learning" suggests it gets better over time., John Mueller on Bluesky
Search Engine Land Stories:
- Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
- How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns
- International SEO: Everything you need to know in 2025
Other Great Search Stories:
Industry & Business
- Is Microsoft's Bing search engine officially a disaster?, The Week
- Tech outsourcing firm Cognizant blames Google after refusing 75 staff work-from-home requests, Irish Independent
- European search engines seek domestic control, taking on Google, Deccan Herlad
Links & Content Marketing
- AI-powered content can be a shortcut to marketing greatness, Campaign India
Local & Maps
- Answer Man: Why do I see 'Smith Estates' on Apple Maps near downtown Springfield, SGF Citizen
- Ten Times Google Maps Solved the Case, Listverse
Mobile & Voice
- Google Gemini May Be Able To Access Samsung Apps, Lowyat
- Siri privacy controversy: Lawsuit filed against Apple in Türkiye, Türkiye Today
SEO
- 8 Ways To Automate SEO and Content Tasks With LLMs, Moz
- AI Search in 2025: SEO / GEO for LLMs and AI Overviews, Lumar
PPC
- "Used Since" Column for PMAX Assets, PPC News Feed
- Performance Max: Best Practices and Campaign Set Up, Bluetuskr
- Segment Enhanced Conversion Impact by Campaign Type, PPC News Feed
Other Search
- Dr. Martin Luther King Jr. Day 2025 Doodle, Google Doodles
Feedback:
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