OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents "let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT," OpenAI wrote.
Sponsored Agents allow ChatGPT users "the option to go deeper," OpenAI added. The Sponsored Agent will show to some users after seeing a relevant ad. The user can choose to start a labeled conversation with a business-sponsored agent in ChatGPT.. "The user can explain what matters to them, ask follow-up questions, and follow a link to the business’s website when they’re ready to take the next step," explained OpenAI.
OpenAI said that the "conversation with a Sponsored Agent is distinct from ChatGPT’s independent answers and separate from the original conversation that the user started in ChatGPT."
Here is what it looks like:
Sponsored Agents are now being tested with select advertisers in the United States.
In addition, OpenAI's ChatGPT Ads are trying to make easier to create ads by simply writing a few prompts in ChatGPT Work, updating Ads Manager with more powerful new AI creative tools and added new integrations with HubSpot and Shopify.
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