Last week we reported that most webmasters are claiming negative SEO is easier now than ever. If you look at the conversation there, you will see it is somewhat of a hot topic.
That being said, since then, one webmaster decided not to just say it works but also said how he implemented the technique. Sadly, it was not too difficult, according to this webmaster.
The first month, contract a couple $5 guest blog posts [make sure the posts are in broken English of course], then go back to what you were doing.
Second month, try a few more [4-8] $5 [broken English] guest blog posts and add some forum link drops to the mix. Go back to what you normally do -- Nothing will happen.
Third month, add even more [broken-English] guest blog links [2x or 3x per week], increase the forum link drops and sign up for long-term ["undetectable"] directory additions.
If the site hasn't tanked yet, month 4 hit 'em with 20,000 inbound links all at once -- Keep doing it and eventually the site you're aiming at will tank and they won't be able to figure out how to recover -- It takes almost none of your time and costs very little to tank a site due to the "penalty mentality" Google has decided to run with.
Yea, not rocket science and any SEO who would go about this would likely and logically take these steps.
Does and can it work on most sites? I do not know. I doubt it can work on really well established sites. But on the average mom and pop e-commerce site, sure - why not.
As we said before, negative SEO is not new, in fact, Google has said it is rare but possible since 2007. Sites as large as Expedia may have suffered from it and Google had to reword their documentation on the topic.
Have you tried it? Take our poll:
Forum discussion at WebmasterWorld.