New Microsoft Copilot Referrer Data In Google Analytics

Mar 29, 2024 - 7:21 am 1 by
Filed Under Web Analytics

Blue Analytics Chart

You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, "Copilot has started sending referrer data to GA4."

Himanshu Sharma shared this chart showing showing up in GA4 as a referrer:

Microsoft Copilot Referrer Data

To see it, you can use the following regex to filter out all the AI traffic in your reports: .*\.ai.*|.*\.openai.*|.*copilot.*

Himanshu added that you can "modify it if you see new referrers from AI bots."

So now you can track a bit more from Copilot in your GA4 profiles.

Forum discussion at X.


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