You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, "Copilot has started sending referrer data to GA4."
Himanshu Sharma shared this chart showing https://copilot.microsoft.com showing up in GA4 as a referrer:
To see it, you can use the following regex to filter out all the AI traffic in your reports: .*\.ai.*|.*\.openai.*|.*copilot.*
Himanshu added that you can "modify it if you see new referrers from AI bots."
So now you can track a bit more from Copilot in your GA4 profiles.
Forum discussion at X.
