Poll: 40% Of SEOs Say Link Building Is As Effective As It Always Was

Dec 7, 2022 - 7:41 am 5 by
Filed Under Link Building

Frozen Chain Link

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.

Here is the poll via Marie Haynes on Twitter; I took out the "see responses" votes:

Link Building Poll Twitter

We recently covered how a Google search quality rep said links are not as important today than it was years and years ago, we also covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

I know many SEO agencies do a lot of link-building work, so I am not surprised by the poll responses.

Forim discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 16, 2025

May 16, 2025 - 10:00 am
Google Ads

Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without

May 16, 2025 - 8:50 am
Search Video Recaps

Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

May 16, 2025 - 8:01 am
Google Maps

Google Maps 2024: 999 Million Reviews & 752 Million Photos / Videos Published

May 16, 2025 - 7:51 am
Apple App Store

Apple Maps Adds Insights, Ratings & Reviews From More Sources

May 16, 2025 - 7:41 am
Google

Google Working To Make It Easier To Share AI Overviews & AI Mode

May 16, 2025 - 7:31 am
Previous Story: Google Local Panel Adds Disclaimer To Appointment Providers Links