There are some rumors in the industry that Google's algorithms have a positive bias towards WordPress powered content management systems. The truth is, that is not true. WordPress blogs and CMSs are designed to be very search engine friendly - which makes it easy for GoogleBot to consume the content. But there is no algorithm that says to rank this site/page higher because it is built in WordPress.
Google's John Mueller said this on Twitter. He said "WordPress is a great CMS & works well in search, but afaik our algorithms don't explicitly check for any particular CMS."
Here are the set of tweets:
@AndyNRodgers @WordPress no. WP is a great CMS & works well in search, but afaik our algos don't explicitly check for any particular CMS.
— John Mueller (@JohnMu) November 1, 2016
So you can throw away that myth now.
Forum discussion at Twitter.
Update: Similar answer in 2021:
I don't know Webflow, but CMS's for the web all make HTML pages in one form or another. There's nothing inherently making one generator better for SEO than any other. Google Search doesn't know / track if a page comes from WordPress, FrontPage, or an artisan code-foundry.
— 🧀 John 🧀 (@JohnMu) November 16, 2021
