Google To Update Widget Link Guidelines Fairly Soon

Feb 26, 2015 - 8:34 am 10 by

widgetA couple weeks ago we posted how Google's John Mueller said he would avoid link building in general, but in that, he said you can enable people to easily link to you by offering a widget or something.

John was asked about widgets for link building in the Tuesday hangout on Google+ where he said he'd avoid some of the widget link building efforts as well.

But even bigger news, John said that they should be "publishing fairly soon" a "cleaned up" version of the guidelines around widgets and link building.

The question was:

I see well known sites using widgets to generate keyword rich backlinks via publishers. The guidelines aren't 100% clear on providing widgets with defaulted backlinks. What is Google's official stance on widgets with embedded keywords on "follow" links?

The answer was:

This is something I try to avoid. I think we have cleaned up the guidelines a little bit or we might be publishing fairly soon to kind of make this a little bit clearer on what we kind of expect here.

Google last updated their link schemes page to add widgets back in January 2014. We know Matt Cutts back in 2013 suggested widget links to be nofollowed just in case.

Here is the video where at 51:22 John goes at this question:

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Google AdWords Converts Your Flash Ads To HTML5 With Swiffy