Google Updates Link Guidelines: Widget Links Are Allowed When...

Jan 10, 2014 • 8:50 am | comments (43) by twitter Google+ | Filed Under Google Search Engine Optimization
 

widget iconKenichi Suzuki notified me via Google+ that Google has updated the link schemes guideline page. Specifically making the widget links section more specific and less general.

Now it reads:

Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites, for example:

Yesterday is read:

Links embedded in widgets that are distributed across various sites, for example:

The example was the same, here are screen shots if you do not believe me:

New:

Google Widget Links Guidelines New

Old:

Google Widget Links Guidelines Old

As you can see, Google stopped saying any links and now is specifically saying keyword-rich or hidden or low-quality links within widgets are against Google guidelines.

Matt Cutts, Google's head of search spam, said in August of last year to nofollow links in widgets in this video:

So I guess Google backed down a bit on this by being more specific on the type of links in the widgets.

Forum discussion at Google+.

Update: So what is the real reason for the change?

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