Google: We Do Not Use The Trust Project Directly For Search Rankings

May 11, 2021 - 7:31 am 0 by

Google Trust Project

Back in 2017, Google announced that it was working with The Trust Project to help publishers use "eight trust indicators that newsrooms can add to their content." But Google's Danny Sullivan said that was the extent of it, and that Google does not use The Trust Project directly for how it ranks websites in its search results.

Danny Sullivan from Google was asked The Trust Project's "guidelines have anything to do with how Google evaluates EAT?" Danny Sullivan said on Twitter "It does not." He added "not directly, anyway."

Lily Ray said there does seem to be a correlation between the two and she thinks, at least, indirectly, Google may use it:

But as you can see, Danny responded not really and said "Our systems try to return helpful content. Raters help us calibrate that the systems are doing well. Providing transparency can ensure you're aligning with these things."

The Trust Project I believe was more about coming up with ways to handle those fact check guidelines but I am not sure how Google may or may not use The Trust Project today.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google Bug Displayed Hidden Business Addresses In Google Local Shopping Search